Upgrade Your Website for Business Opportunities in
the Mobile-First Era
When
you use your mobile phone to access the Internet, Website A is a traditional
desktop website, the screen is packed with small text and images, you have to
zoom in to view the website clearly; while Website B is a mobile website, the
content is displayed properly on mobile screen. Which website would you choose?
The
websites today are no longer just a tool to promote the company's brand image.
It is also a channel for "business". A quality website can bring more
business opportunities to the company. According to market research, over 50%
of online traffic come from mobile devices, and the proportion keeps rising.
In
the “Mobile-First” era, traditional desktop website can no longer satisfy the
needs of mobile users. The inconvenient browsing experience discourages users
to visit the website which lead to the increase of bounce rate thus losing
potential customers. The emergence of Responsive Web Design (RWD) is the
solution to the problems of traditional websites.
Responsive
Web Design allows websites to automatically adjust content to fit the screen
size based on browsing devices such as desktops, tablets or mobile phones,
providing a comfortable browsing experience. Although this technology has been
around for a while, many companies still adopt the traditional desktop website,
overlook the importance of "Mobile-First".
What
advantages does RWD website bring to a business?
1. Optimized User Experience
Website is like a store. Comfortable web design not only attracts customers to browse, but also makes them stay longer and create more sales opportunities. RWD website can automatically adjust the content to the most appropriate display mode according to the screen size of the Internet device, making it easier for customers to browse product information and facilitate business opportunities.
2. Search Engine Optimization (SEO)
According to Google data, most users are
using mobile devices to search on Google. Desktop version of websites create poor
user experience, which could cause the performance of Organic and Paid Search result. Therefore,
Google recommends the use of RWD website to improve search rankings and online
exposure through quality browsing experience.
3. Reduce development costs
In the past, in order to expand the mobile user market, companies may consider to build a mobile application. In addition to the high cost of developing both iOS and Android versions simultaneously, development and approval time is also longer. On the other hand, RWD website can support different Internet devices at the same time, with shorter production time and relatively low development and maintenance costs.
There are many companies in the
market providing RWD website production services. You should pay attention to
the following points when choosing the right service provider: 1. Is Website Production Service
Available?
Although the cost of using DIY self-built website platform
is low, clients need to spend more time to learn and build the website
themselves. When they encounter problems, professional follow-up and support
services may not be available. 2.
Is It Using HTTPS?
HTTPS is the Internet protocol that ensures the security
of the connection of users to the website. Google Chrome browser will mark
websites without HTTPS as "unsafe", which affect the company’s image,
and the ranking of Organic Search. 3.
Is It Compatible With Third-party Code?
Some RWD websites do not support third-party code, such as
Google Analytics, Google Ads, Facebook Pixels, etc., which are web analytics
tools and online advertising optimization tools, thus greatly reduce the
effectiveness of online promotion. 4.
Can It Improve Operational Efficiency?
The recently launched RWD website platform has added many
functions, such as CRM (Customer Relationship Management), online booking and
inquiry , eDM email promotion, etc. Client can manage online promotion and
customer service via the same platform, saving a lot of time and improving work
efficiency.
For more information on RWD website,
please call 2828 2033.